Lingerie Insight

Anne-Marie Dube


Birmingham-based trade show Moda Lingerie & Swimwear has announced a host of new signings for its AW16 edition, set to take place later this month.

The show – which will reveal a new format this season – will present the latest products from Dita von Teese Lingerie, Forever Unique Swimwear, Coemi, Yawn and Soyelle.

The show will also welcome back Triumph after an absence of a season, and established labels Wacoal Europe, Panache, Lepel, Lise Charmel, Charnos, Chantelle, Maison Lejaby, Aubade, Curvy Kate, Le Mystere, Blush, DKNY and the Patricia Eve portfolio.

Buyers will also discover the latest in new talent and niche lingerie labels with the return of the Boutique platform.

New additions to the area this season include teen bra label Taylor & Rani, premium plus-size brand Rochella Lingerie and luxury swimwear brand Love Laura, while mastectomy specialist label Clover Lewis Swimwear will also return following a successful debut last season.

Buyers across the spectrum of the industry have welcomed the strengthened line-up of the show’s AW16 edition.

“It’s good to have a national show in one location,” said Jo Sutton, buyer at the Fenwick Group (Bentalls, Kingston). “I attend Moda Lingerie & Swimwear to get a fashion overview of the season, and to discover new and inspirational brands.”

Moda Lingerie and Swimwear will take place at Birmingham NEC from February 21-23.


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